A media success, in 2011: the Formula 3 Euro Series
For the Formula 3 Euro Series, the 2011 season was the ninth in its history. Over the course of these nine years, the young-gun series established as the talent factory par excellence for DTM and Formula 1 drivers, with Lewis Hamilton, Timo Glock, Nico Rosberg, Sebastian Vettel or Edoardo Mortara being just some of the young drivers who successfully advanced to the pinnacles of touring-car and single-seater racing, from the Formula 3 Euro Series.
In the past season, 76 TV stations in 173 countries and regions brought about 1,400 hours Formula 3 Euro Series race-weekend coverage – live, relive or as magazine features and race highlight. In Germany, the free-TV coverage of the nine race weekends amounted to nearly 23 hours. Once again, news channel n-tv covered the first and third rounds of every race weekend live and in addition, sports channel SPORT 1 reported about the young-talent series in its motor-racing formats. In Germany, the Formula 3 Euro Series action was watched by a total audience 22.62 million viewers. On average, the two TV stations covered the Euro Series action in England, France, the Netherlands, Austria, Spain and Germany for 2:32 hours per race weekend. At the same time, the planet’s most competitive young-gun series also proved to again be extremely popular abroad, this year year. In the foreign countries of Europe, 33 TV stations with a technical reach of 85.5 million households broadcasted a total of 784 hours of Formula 3 Euro Series coverage.
In addition to watching the TV coverage, the live timing in the World Wide Web also offered the opportunity to follow the action of every single Euro Series session live. The official Formula 3 Euro Series website – www.f3euroseries.com – achieved 4.5 million page impressions, representing a monthly average of 371,000.
At the same time, the print-media figures demonstrate that the Formula 3 Euro Series also attracts a lot of global attention. In Germany alone, 457 articles were published and reached a total of 151 million readers. In addition, 1,522 articles in international publications were read by 129 million readers.
The nine race weekends of the 2011 season attracted a total crowd of 535,500 spectators on site, representing an average attendance of 59,500 spectators per race.