Podcast number 452
Motorsports Mondial weekend special interview,
Just Marketing International founder and CEO Zak Brown.
JMI was founded in 1995 by racing driver Zak Brown. In 1995, Brown took a sabbatical from full-time racing to launch Just Marketing International, offering sponsorships, advertising, special events, public relations, promotions, product licensing and corporate hospitality opportunities.
Originally a one-man operation, JMI now has a staff of more than 140 employees. JMI develops team primary sponsorships, track and event entitlements, league official status, series naming rights and driver endorsements in major motorsports series, including NASCAR, Formula One World Championship, IndyCar, NHRA, GRAND-AM and American Le Mans Series.
In June 2008, JMI announced a major partnership with Spire Capital Partners and Credit Suisse.
JMI has also developed the “Executive Drive” program, a customized performance driving event. Guests participate in driving a fleet of international sports cars at prominent race tracks.[audio:http://www.podtrac.com/pts/redirect.mp3/mp3.f1weekly.com/podcasts/08-21-10f1weekly452.mp3]