Tag Archives: WILLIAMS MARTINI RACING

FORMULA 1

THE NEW WILLIAMS FW40

The Williams Mercedes FW40 was revealed online today ahead of pre-season testing in Barcelona. This is a precursor to the first pre-season test at the Circuit de Barcelona, where the car will be seen on track for the first time with Felipe Massa behind the wheel on Monday 27th February.

With the first race of the 2017 Formula One season just around the corner, it’s shaping up to be one of the most highly-anticipated seasons in recent memory.

Williams FW40 Unveil
Friday 17th February 2017
Photo: WilliamsF1 (COPYRIGHT FREE For Editorial Use Only)

The new regulations could shake up the grid as everyone tries to find the best solution to the new regulations. This season, we will see the return of wider tyres, as well as revamped aerodynamics and a more physically demanding experience for the drivers.

Celebrating 40 years in the sport this year, the first image of the team’s 2017 challenger, the Williams Mercedes FW40, shows a very different look to 2016’s FW38.

This season we will see wider bodywork, wider front and rear wings, and fatter tyres. As a result of this, there will be a significant increase in downforce and mechanical grip with the 2017 cars really able to attack the corners, significantly faster than they have done in recent years. That, in turn, means braking distances will be reduced and G-loading will increase.

Williams Martini Racing FW40 Mercedes Launch.
Grove, Oxfordshire, United Kingdom.
February, 2017.
The Williams FW40 Mercedes pre-test photo shoot.
Photo: Drew Gibson/Williams
Ref: Heritage 002 – 19

Drivers will be pushed to their limits physically, which is why a key focus for them over the winter has been on training hard in preparation, with the primary focus on upper body strength. With the increased downforce there comes an increase in drag, and in some cases a reduction in the higher top speeds we have seen in recent years. That doesn’t mean laptimes will increase though, quite the opposite.

Laptimes are predicted to fall and lap records are expected to be broken. To set blistering laptimes, teams will need some heavy duty rubber to stick to the track. Pirelli have certainly delivered that with the significantly wider front and rear tyres. The front tyres are 60mm wider, but the rear tyres have increased by a staggering 80mm. This also poses a new challenge for the pit crew with heavier tyres and modified wheel guns needed. Practice is underway as the team prepares to fight to keep its position as the fastest pit crew in Formula One.

In order to be quick out of the blocks, teams will need to understand the new tyres, and do so quickly if they want to be, and remain, competitive. The team has increased its effort in this area which will hopefully mean it can start the season already having a good understanding of the new rubber. In-season tyre testing will also be more crucial than ever before, as understanding the tyres and how they work will be one of the key factors in pulling performance from the car.

Although cosmetically the 2017 cars will look very different to their 2016 predecessors, the core of the car, the power unit and the areas situated around the power unit, have not changed a great deal.

Barcelona’s pre-season testing will give teams the first real indication of how the cars are going to perform. But, similar to the engine regulation change in 2014, no one will have a real sense of the pecking order until we get to Melbourne. Even then, things can change extremely quickly, especially when the margins between success and failure are as slight as they are in Formula One.

FORMULA 1

WILLIAMS F1 Barcelona Test Day One

Driver: Felipe Massa
Chassis/Engine: FW36-03 / PU106 Hybrid
Locations: Circuit de Catalunya, Barcelona, Spain
Objectives: Aero evaluation and mechanical work
Weather: Wet in the morning, cool and dry in the afternoon
Maximum air & track temps: 16°C / 19°C

Rod Nelson, Chief Test and Support Engineer: As expected we had rain this morning so we had a wet test plan in place, which was successful. This was designed to help us in any wet races or qualifying situations in future so we gathered some useful data. This afternoon it dried up so we could complete our aero tests and some longer runs. As usual during testing, we have plenty of data to analyse now as the day has been very productive.

Felipe Massa: Every time we get in the car we are learning. We didn’t get in as many laps as we had planned as it rained in the morning, but we still used this time to improve our wet performance. The car has shown over the weekend and today that it is very competitive. We tested set-up and aerodynamics changes today but there were no new parts so we could focus on the finer details. It’s great to leave Barcelona knowing we have made a step forward.

Formula 1

Martini Wllams 1

WILLIAMS MARTINI RACING PUTS THE STRIPES BACK ON THE GRID-

Iconic MARTINI® Brand Returns to Formula One Racing as Title Partner of the Legendary Williams™ Team

LONDON, March 6, 2014— MARTINI®, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, today announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating WILLIAMS MARTINI RACING. The announcement was made during an event held here, as part of the 2014 team launch.

“We are thrilled to welcome MARTINI to the Williams family and officially launch WILLIAMS MARTINI RACING,” said Sir Frank Williams, Founder and Team Principal, Williams. “Williams and MARTINI share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of MARTINI Racing™ return to Formula One™ once again in unison with Williams.”

“The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the MARTINI brand to connect with consumers through one of their lifestyle passions, Formula One racing,” said Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands, who oversees marketing for MARTINI other premium brands in the Bacardi portfolio. “MARTINI will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. WILLIAMS MARTINI RACING provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the MARTINI brand.”